What is it about pre-boomers that advertisers don’t understand?

Watch a few news shows on television and you’ll see lots of commercials aimed at seniors.  This is not unusual.  Advertisers with products and services appealing to a mature audience know a disproportionate number of this demographic group can be reached with this type of programming.  However, what’s disconcerting to me as a pre-boomer is [...]

Recreation for pre-boomers takes on a new meaning

The dictionary tells us recreation is the refreshment of body and mind, as after work, by some form of play, amusement or relaxation.  It was something we did all the time as kids and strived to find time for throughout our years of employment.  In retirement, pre-boomers hoped to rediscover the enjoyment in recreation we [...]

Are pre-boomers the forgotten generation?

First, few people know the definition of pre-boomers.  It is those of us born between 1930 and 1945, from the beginning of the Great Depression through the end of World War II. Second, no one seems to know how many pre-boomers there are.  The latest estimate is more than 30 million, which is three times [...]

Can a workaholic retire?

For nearly 45 years, my identity was determined by my current job description.  I did not realize how shallow this was until I was suddenly faced with the reality of retirement.
Let me tell you a little about the painful process of rediscovering myself.  This ultimately resulted in my finding new meaning and purpose for me [...]

Why people don’t whistle anymore.

I remember my dad whistling a familiar tune whenever he worked around the house.  There was no need to ask why he whistled, it was obvious he was happy and this little habit made his chores a bit easier.  Have you noticed that today people rarely whistle?  Do you wonder why?  The reasons may surprise [...]

PreBoomer Musings - Blogged