Don Potter, born in 1936, is a native of Philadelphia were he lived until going off to college in 1954. After completing his military obligations, he did stints in the advertising agency business in New York and other major cities before settling in Los Angeles in the late 1970s.
Along the way, Don worked on some of the country’s best-known brands. He founded and served as CEO of what later became one of the west coast’s leading ad agencies and sold the company in 2004. Earlier, Don wrote an acclaimed marketing book, The 50+ Boomer: Your Key to 76 Million Consumers.
Little did he realize this involvement with the trailing generation would eventually lead to the development of his blog, Pre-boomer Musings.
For the next two years, a non-compete agreement restricted Don from being active in advertising. During that time, he wrote two novels with Madison Avenue as the backdrop for both books, The Adman and Murder on Madison Avenue. Following this, he began writing again about marketing and advertising issues.
In addition, Don is a frequent speaker at business conventions and seminars and at the university level. He has served as an expert witness in advertising cases and consults for a few select clients. Don is married with three grown children (Gen Xers) and two grandchildren, all living in the greater Los Angeles area.
His marketing background and natural curiosity led Don to continue studying the nation’s changing demographics, which caused him to conclude that the most overlooked segment of the population is those born between 1930 and 1945.
“Few marketers or media outlets are directing communications at us and even fewer speak on our behalf,” Don stated. “That’s why I started the Pre-boomer Musings blog. It’s designed to reach out to our generation with thoughts, comments and opinions of interest to pre-boomers.”
Don went on to say, “I believe in traditional values, common sense solutions and the American dream. These precepts worked for our generation. And, with our involvement during the years ahead, I’m convinced the pre-boomers can help shine more light on the importance of these principles and what they mean to each and every person living in this great land of ours.”