If you are 65+, you know what it means to be a New Senior. And if you know someone who is 65+, you can see that New Seniors are not like the seniors of old. The concept of being a New Senior started with the Pre-boomers (those born between 1930 and 1945). We are more than 30 million strong, and all of us are 65 or older.
Another New Senior landmark event took place this year as the first of the more than 76 million Baby Boomers began turning 65. This translates to someone becoming a New Senior every ten seconds through 2030.
The Greatest Generation, after doing so much for our country, has passed the baton to the New Seniors. So it is our job to uphold, the values those before us fought for and sacrificed to protect for all generations. New Seniors Day was established to memorialize this responsibility.
New Seniors accept this honor and make the commitment to connect with other New Seniors by engaging in honest and civil discussions, sharing our experience and getting involved in our communities and reaching out to others in an effort to bring our great nation together, once more.
The 65+ crowd is a more homogenous group than most other demographics – partly because we share similar concerns about living our own lives in relative comfort and safety and partly because life’s lessons endowed us with an understanding of the importance of unity. New Seniors are not from one race, political party, religious affiliation, education level, job background or geographic area.
Our numbers are impressive. There are more Pre-boomers than there are adult Hispanics living in the United States. Pre-boomers and Boomers together represent a larger population than Generations X and Y combined. By 2015 the New Seniors population will be about 50 million, which is just 17% of the population. However, we will account for a third of the discretionary income and half of the country’s assets.
Politicians should note that this year those 65+ accounted for about 1 in 4 of the votes cast in the last election. And our concerns about Medicare, Social Security, government debt and tax increases will continue to be expressed at the ballot box. New Seniors are also concerned about the future of our grown children and the education and opportunities for our grandchildren. We expect the nation’s problems to be solved in a common sense way that will benefit all Americans.
So on June 5th (6/5), join in the celebration of New Seniors Day. If you’re not one, take a few minutes from your busy schedule to call a New Senior and get to know us. Learn from what we experienced by living life on life’s terms. And, most important, enlist our guidance to navigate the bumpy road that lies ahead. You’ll discover that we are ready and willing to help if you are prepared to accept it.