Who is the country’s conscience?

In these tough times, there is a dire need for balance in business, finance, government and everyday life.  Since the Greatest Generation has moved to the sidelines, with the youngest of them being 80, the country has no one to turn to for adult guidance.  Has everyone forgotten about the Pre-boomers, the more than 30 [...]

The Budget, the Deficit and Us

The Federal Government’s budget will be the highest in history, topping $3.8 trillion, while the deficit for this year is pegged at $1.6 trillion for the fiscal year starting in July, 2010.  That’s a long way from where these numbers were 50 years ago when most pre-boomers were in the workforce, or would be soon.  [...]

Can Restaurant Chains be the Answer to a Healthier America?

The new year brought with it the normal resolutions, many of which have already been broken.  One at the top of most peoples’ lists is to lose weight.  Of course, eating better along with exercise is the best way to reach this goal.  The eating part of the equation has gotten easier thanks to the [...]

Collecting Things is Lots of Fun

As a pre-boomer growing up, I collected all kinds of stuff.  Stones and sea shells were the first items I stored away.  Toy soldiers and emblems from WWII were the fun part of the war.  Later it was coins and stamps.  As I got into sports, my collection of baseball and football cards was a [...]

What is it about pre-boomers that advertisers don’t understand?

Watch a few news shows on television and you’ll see lots of commercials aimed at seniors.  This is not unusual.  Advertisers with products and services appealing to a mature audience know a disproportionate number of this demographic group can be reached with this type of programming.  However, what’s disconcerting to me as a pre-boomer is [...]

PreBoomer Musings - Blogged